The Rise of Virtual Reality Theme Parks in Hospitality

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Written By Luca Booth

Luca Booth is a pioneering voice in the intersection of technology and spatial design, and the lead author at VPR Matrix. With a background in architectural design and a passion for the latest in virtual reality innovations, Luca brings a unique perspective to the world of VR architectural design.

Welcome to an exciting new era in the theme park and hospitality industries: the era of virtual reality (VR) technology. Incorporating VR technology into attractions has enhanced guest experiences, and opened new career opportunities in hospitality management. VR theme parks are gaining popularity, with some being fully dedicated to providing VR experiences. In this article, we will explore the rise of virtual reality theme parks in hospitality, the challenges they face, and the future potential of the technology. We will also cover the career opportunities in amusement hospitality and how pursuing a degree in hospitality management can lead to leadership roles in this exciting and innovative field.

VR Theme Parks and Attractions: An Overview

Virtual reality technology offers a new way of providing unique experiences to theme park visitors. VR headsets enable guests to immerse themselves in a virtual world, making them feel like they are actually there. VR theme parks and attractions are becoming more and more popular, and some are now entirely dedicated to providing VR experiences. From rollercoaster simulations to interactive gameplay, VR technology is being used to enhance existing rides and attractions.

Here are some examples of VR-based rides and attractions in theme parks:

  • The Void: A VR-based attraction featured at Disney Parks and Resorts, offering visitors a unique experience in a virtual story-based world.
  • Derren Brown’s Ghost Train: A VR-based ride that takes riders through a psychological thriller experience.
  • VR Coaster: A custom-built VR headset that combines a rollercoaster experience with a virtual reality experience.

Existing attractions and rides are also being updated with VR technology, such as the classic ride Space Mountain at Disney World, which now offers riders a virtual reality space journey

Challenges of Incorporating VR Technology

As with any new technology, there are challenges in incorporating VR into theme park attractions. Some of these challenges include:

  • Increased wait times: VR technology requires extra equipment and staff, which can lead to longer wait times for visitors.
  • Cost of equipment: VR headsets and other equipment can be expensive.
  • Possibility of inducing motion sickness: Depending on the VR experience, some visitors may experience motion sickness.

However, despite these challenges, the potential rewards are significant. VR technology offers an opportunity for theme parks to differentiate themselves and provide unique experiences for their guests. Advances in technology, like improved headsets and high-performance laptops, can help alleviate some of these challenges.

Success Stories and Future Potential

VR theme parks in China and Dubai have established themselves as leaders in the use of VR technology, attracting visitors from all over the world. For example, the Oriental Science Fiction Valley in Guizhou, China offers guests a virtual futuristic world, complete with robot guides and unique VR attractions. Dubai’s VR Park offers an extensive lineup of VR attractions, including a virtual Dune Bash and a VR-based walking experience.

The success of these businesses highlights the potential of VR technology in the theme park and hospitality industries. Future potential applications for VR technology include travel agencies and clothing retailers, who can provide unique and immersive experiences to their customers.

Education and Career Opportunities in Amusement Hospitality

As the popularity of VR-based attractions grows, so do the career opportunities in amusement hospitality. Pursuing a degree in hospitality management can lead to many career opportunities, including leadership roles in amusement hospitality. Professionals in the field can help design and implement new VR attractions and experiences, ensuring that guests have the best possible experience.

Leadership roles in amusement hospitality can include:

  • Theme park manager
  • Attraction manager
  • Guest services director
  • Food and beverage manager
  • Marketing director

In addition to these specific roles, there are also opportunities to work with technology companies to develop new VR-based software and hardware for the amusement and hospitality industries.


Virtual reality technology is changing the way we experience attractions and rides, and it has opened up many new opportunities in the hospitality industry. Despite the challenges, VR technology offers potential for growth and innovation for businesses in the theme park industry and beyond. Incorporating VR technology into attractions can enhance the customer experience, differentiate businesses, and attract new guests. For those interested in a career in amusement hospitality, the future is bright with the continued growth and evolution of VR technology.